Artificial intelligence (AI) in business

Artificial intelligence (AI) is seeing widespread adoption across industries and business functions, and is reshaping how companies operate. From marketing to human resources, AI is being used throughout organizations to automate tasks, improve data analytics, and make better informed decisions more quickly.

Some of the top emerging trends in AI include generative AI and natural language processing (NLP) tools like ChatGPT, machine learning, and deep learning. According to research from Accenture, 40% of all working hours could be impacted by large language models such as ChatGPT.

Rather than replacing workers, AI is used to reduce repetitive work, drive efficiencies, and maximize human potential by helping employees and businesses across industries work more strategically.

Table of contents:

  • AI content generation
  • AI marketing
  • AI for sales
  • AI for customer service
  • AIOps
  • AI in human resources
  • AI in cybersecurity
  • AI in legal departments
  • AI accounting
  • AI finance

How is AI used in business?
AI has many use cases and business benefits across industries and focus areas. According to research from McKinsey, as of early 2024, 72% of organizations adopted AI in at least one business function. Below, we’ve highlighted some high-level ways AI is used in business.

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Source: https://www.upwork.com/resources/how-is-ai-used-in-business